M2 PRESSWIRE-July 1, 2020-: Are Second Waves of Glamping Swaying Europe Luxury Camping Market? - Arizton
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Bushtec Safari, Canopy & Stars, Eco Retreats, Huttopia, and Wigwam Holidays are identified as prominent vendors in the Europe luxury camping market.
Arizton's recent market research report on Europe glamping market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The study includes insights on segmentation by Accommodation Type (cabins, tents, yurts, tipis, treehouses, and others), Area (rural and urban), End-user (consumers and events), Land Ownership (public and private), Size (4-person, 2-person, and others), and Geography (Europe).
The glamping market in Europe is expected to grow at a CAGR of over 11% during the period 2019-2025.
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Glamping is a combination of functionalities and aesthetics, hence appeals to luxury travelers. Staycations are becoming popular among glamping enthusiasts. This has also widened the scope of camping to a previously untapped market, which was into luxurious accommodations. However, camping enthusiasts tend to scoff at the luxury attached with glamping. The lack of knowledge and the minimum basics that combine the safety and novelty of the luxurious experience also contributes to this. While these challenges are expected to stall the growth of the Europe luxury camping market to some extent, it is unlikely that glamping is going to slow down any time soon. As the number of venues offering camping experiences have increased, start-ups have also popped up to serve the growing niche.
The leading drivers and trends driving the growth of the Europe luxury camping market are discussed below:
Popularity of Musical and Camping Festivals
Camping trips have a newfound relevance. The dramatic rise of music festivals since the late 2000s, due to celebrities, social media, and the growth of the experiential economy, has expanded their day count, increasingly spread over the weekend to a couple of days. A large majority of these festivals are located on grounds/hills in the middle of nowhere, and are too far from an urban setting, necessitating the setup of temporary shelters. Thus, camping around music festivals has become a trend. As the number of music festivals and concerts increases, the number of tourists rises, thereby surging the demand for Europe luxury camping market. Festival organizers are building off...