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ASDA adds more than 50 items to popular new supermarket aisle; The aisle, at a store in Leeds, is the first of its kind in the UK and helps customers reduce, reuse or recycle plastic packaging.

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Byline: By, Rachel Pugh & Sonia Sharma

Asda has added more than 50 products to a new aisle at a store -and people are even travelling from outside the area to shop there.

The retailer says it has added the products from brands including Coca-Cola, Yorkshire Tea, Napolina, Tilda, Mars and Kellogg's to its refill zone at its Middleton sustainability store in Leeds.

Customers can either fill their own containers with items from the range or, with the Coke or Coke Zero, buy a prefilled one litre glass bottle which they can return to the store when it's empty, getting 20p off their shopping for each deposit.

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The new products are the latest step in Asda's efforts to help customers reduce, reuse or recycle plastic packaging.

The new products available in store this week include:

Prefilled 1 Litre glass bottles of Coca-Cola Original Taste and Zero Sugar, which can be returned to the store when empty and deposited into a reverse vending machine. Customers get 20p off their shopping for each deposit, while Coca-Cola clean and reuse each bottle

An increased range of cereals including Kellogg's Special K, Bran Flakes, Crunchie Nut Corn Flakes, Nestle's Shredded Wheat Bitesize as well as Asda Own Brand Cornflakes and Rice Snaps

A range of Yorkshire Tea products such as Original, Decaf and Gold tea bags as well as loose tea

More dried products such as Napolina Rigatoni, fusilli, penne pasta and Tilda basmati and jasmine rice

Mars pet food such as Whiskas, Chappie and Pedigree, as well as Dreamies cat treats

Silver Spoon sugar and own brand home baking and snacking including a selection of treats, seeds and nuts

The store's refill zone has already proved to be extremely popular with customers since it opened last October, with several products outstripping packaged sales and many shoppers travelling from outside the local area to shop sustainably.

Following the addition of the 50 new lines, customers will now have a choice of 76 different products in refillable...

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