Asetek signs licensing, marketing, and product contract with Pagani.

Auto Business News-October 15, 2021--Asetek signs licensing, marketing, and product contract with Pagani

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Auto Business News - 15 October 2021

Asetek (ASTK.OL), a Denmark-based global company involved in mechatronic innovation, has signed a licensing, marketing and product contract with Italy-based sports car manufacturer, Pagani Automobili for a number of Asetek's upcoming products within the premium racing simulator market.

Under the contract, Asetek will custom-design limited editions of Pagani-licensed SimRacing products based on actual Pagani-technology as used in the Atelier's latest release, the Pagani Huayra R, for an 'as real as it gets to the real thing' racing experience, while Pagani Automobili is to market and sell the Pagani-branded SimRacing products via its channels, expanding accessibility to Pagani devotees.

Horacio Pagani, founder & chief...

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