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Good strategy/bad strategy: the difference and why it matters.

By Richard Rumelt Profile Books [pounds sterling]12.99

[ILLUSTRATION OMITTED]

Unlike a lot of management and strategy guides that dwell on a single argument, this book presents views on a range of issues that are fundamental yet which have not been given much daylight, and uses examples from business, non-profit and military affairs to bring its original and pragmatic ideas to life. Some of the areas covered include:

  1. Good strategy is rare. Many organisations that claim to have a strategy do not. Instead, they have a set of performance goals. Or, worse, a set of vague aspirations.

  2. A great deal of modern writing about strategy deals with the detailed economic logic of "competitive advantage." Good Strategy/Bad Strategy argues that a coherent strategy can be, by itself, a...

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