BSkyB Ltd and Another v HP Enterprise Services UK Ltd and Another
Jurisdiction | England & Wales |
Judge | The Hon. Mr. Justice Ramsey,The Hon Mr Justice Ramsey: |
Judgment Date | 26 January 2010 |
Neutral Citation | [2010] EWHC 86 (TCC) |
Docket Number | Case No: HT-06-311 |
Court | Queen's Bench Division (Technology and Construction Court) |
Date | 26 January 2010 |
trong>301
Damages for breach of the Prime Contract as varied by the Letter of Agreement
302
Misrepresentation Damages: Increased Cost Damages
302
Misrepresentation Damages: Lost Benefit Damages
303
The Effort and time to implement the CRM System
303
PwC from July 2000: Scenario B1
304
ASI from July 2001: Scenario B2
306
Issues arising from the different approaches
308
PA's Approach
308
PwC's Estimate
308
The Siebel Package
311
Sky's requirements and Siebel
313
The Demonstrator
316
Conclusion on Siebel Fit
319
Estimating effort from PA's function point count
320
Accuracy of the Function Point Count
325
PA's conversion from Function Points to effort
326
Robert Worden's approach
331
PwC System estimate
332
Avoidable cost analysis
333
Cross-checks
336
Analysis
337
Dr Worden's use of SLOC and CoCoMo II
338
Summary on the approaches of the IT experts
343
Conclusions on Time and Cost of PwC implementing the CRM Project using Siebel (Scenario B1)
345
Conclusions on Time and Cost of an ASI implementing the CRM Project (Scenario B2)
348
Damages for breach of the Prime Contract prior to July 2001
350
Damages for breach of the Prime Contract as varied by the Letter of Agreement
351
L: MITIGATION
353
Introduction
353
Legal Principles
353
Issues of Mitigation
355
Sky's performance
355
The Standard of a Competent Systems Integrator
357
The time taken by Sky compared to the estimate for a CSI
359
The six complaints
360
De-scoping the three enhancements and failure to introduce interim Self Service
363
Earlier delivery of Self Service
366
Summary on Mitigation
370
M: BUSINESS BENEFITS
371
Introduction
371
The implementation of the Actual CRM System
372
Approach to the Business Benefits Claim
373
The 22 elements of functionality
374
Core Functionality
375
The three enhancements
384
Merlin: Elements 8 and 14
387
Merlin Functionality
388
Functional Specification 5 Cross/Up-Sell
389
Summary
397
Merlin
397
Conclusion on Merlin
398
Self Service: Element 16 to 21
398
Which elements of Self Service were within the scope of the PwC or ASI CRM Systems?
400
Case Management: Element 15
404
N: LOST BENEFITS: CHURN RATE REDUCTION
405
Introduction
405
The scope of the dispute between the Churn Rate experts
406
Functionality of the CRM System compared to DCMS
407
The KMS
407
The Actual CRM System
408
Merlin
408
Self Service
408
Case Management
408
Saveability of Cuscanners
408
State of the Nation and Tracker Reports
408
Premium and Basic Customers
409
Death of a customer
410
Percentages used by the experts
411
Home Moving
413
Value For Money
415
Subscription Fee Issues
416
Change in Financial Situation
417
Technical Issues (Part)
417
Poor Perception of Value
418
Contractual Account Issues (Part)
419
Summary of Value for Money
419
Customer Service
419
Service Issues
420
Technical Issues (Part)
420
Summary on Customer Service
421
System Cancellation or Syscan
421
The issues on Syscan
422
General Syscanners
422
The characteristics of general Syscanners
424
Does the CRM system help to save general Syscanners?
425
Hidden Cuscan
429
Saveability of Syscanners
431
Conclusion
432
O: LOST BENEFITS: CALL RATE REDUCTION
434
Introduction
434
The Experts
434
Self Service
434
Customer Service
435
Sales Upgrade
439
Technical Enquiry
439
Conclusion
441
Call Avoidance
441
First Time Resolution
442
Conclusion
445
Overall Conclusion
445
P: QUANTUM
447
Introduction
447
The quantum issues
448
Issue 1:
448
Issue 2:
449
Issue 3:
450
Issue 4:
451
Issue 5:
452
Issue 6:
452
Issue 7:
452
Issue 8:
456
Issue 9:
459
Issue 10:
460
Issue 11:
460
Other quantum issues
461
Losses of Sky
461
Ancillary calculations
461
EDS' Counterclaim
461
Q: OVERALL SUMMARY AND CONCLUSION
463
Provisions of the Prime Contract
463
Provisions of the Letter of Agreement
463
The Memorandum of Understanding
463
Duty of Care
463
Misrepresentations prior to the selection of EDS and the Letter of Intent
463
Misrepresentations prior to the Prime Contract
464
Misrepresentations prior to the Letter of Agreement
464
Liability for misrepresentations
465
Breach of the Prime Contract
465
Causation
465
Mitigation
466
Lost Business Benefits
466
Quantum Issues
467
Reservation
468
Postscript
468
The Hon Mr Justice Ramsey:A: GENERAL BACKGROUND AND INTRODUCTION
Introduction
The Claimants in these proceedings, British Sky Broadcasting Limited ("BSkyB") and Sky Subscribers Services Limited ("SSSL") provide satellite broadcasting and related services. The
Defendants, Electronic Data Systems Limited (now HP Enterprise Services UK Limited)("EDSL") and Electronic Data Systems Corporation (now Electronic Data Systems LLC) ("EDSC") provide Information Technology services.There are issues as to the extent to which BSkyB can pursue claims and the extent to which EDSC has liabilities arising from the matters alleged in these proceedings. It is therefore generally convenient to refer to the Claimants in the neutral term "Sky" and the Defendants as "EDS" in this judgment as a general description of one or both of the Claimants or Defendants without entering into that particular debate when rehearsing and dealing with the facts and allegations.
This case is concerned with the procurement of a new customer relationship management ("CRM") system so that Sky could provide improved service to its customers focussed, at least initially, on telephone contact between customers and the Customer Advisors ("CAs" also known as Customer Service Representatives "CSRs") at Sky call centres.
Following a tender process in 2000, Sky selected EDS to design, build, manage, implement and integrate the process and technology for the CRM System. After an initial Letter of Intent, SSSL entered into a contract with EDSL ("the Prime Contract") to provide the CRM System at Sky's existing contact centres located at Dunfermline and Livingston.
The relationship was not a success. There was a renegotiation in 2001 which led to a Letter of Agreement. Then in 2002 Sky took over the performance of EDS' role of Systems Integrator and a Memorandum of Understanding was signed. Sky alleges that EDS made fraudulent misrepresentations which led to EDS being selected, to a Letter of Intent and to the Prime Contract. They also allege that EDS made negligent representations prior to the Letter of Agreement.
Sky went on to provide a CRM System. Instead of the intended CRM Project going live on 31 July 2001 and being completed by 1 March 2002 at a baseline budget of £47.6m, Sky contend that the functionality for the CRM System was only completed in March 2006 at a cost of about £265m. In the Particulars of Claim as they stood at the commencement of the hearing Sky claimed damages of some £709m.
Sky Customer Relationship Management
The main method of contact between Sky and its customers is a telephone call to one of Sky's call centres, which are also referred to as contact centres. In addition to the telephone there are other channels of communication including fax, email, WAP, the internet and, in particular, Sky's digital set-top box.
The CRM System is therefore important to Sky's business and forms an essential part of all contact centre dealings with customers, as well as other "self-service" dealings by customers. It facilitates, governs and records all customer related transactions, such as setting up a new account, closing an account, reporting a fault, calling out an engineer or changing a package. It also allows Sky to bill and process payments from their customers.
In 2000, Sky perceived an urgent need to replace the existing Digital Customer Management System ("DCMS"). It was an old system built up over the years and there were concerns in its ability to allow Sky to deal with the increasing number of customers and services. It was also recognised that a new CRM system with enhanced functionality would bring business benefits to Sky, including a reduction in the number of customers who "churn" or leave Sky each year, known as the "churn rate". Sky therefore decided to undertake a project, referred to as the Sky CRM Project which included the provision of a new CRM system.
At the time, Sky operated a number of legacy systems in addition to DCMS. In summary, the systems consisted of:
(1) DCMS – which included billing and payment processing.
(2) The Subscriber Card Management System (SCMS): a system by which SSSL provided conditional access services to broadcasters including BSkyB and the management of 'smart' cards distributed to customers.
(3) The Management of Information for Digital and Analogue Systems (MIDAS): this was a data warehouse for the storing and retrieval of marketing and financial information.
(4) The Field Management System (FMS): a system that provided for all aspects of Sky installations.
The SCMS did not form part of the new CRM system but it was a system then...
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