Business justification with business intelligence

DOIhttps://doi.org/10.1108/03055720810917714
Date24 October 2008
Published date24 October 2008
Pages461-475
AuthorJayanthi Ranjan
Subject MatterInformation & knowledge management
Business justification with
business intelligence
Jayanthi Ranjan
Institute of Management Technology, Ghaziabad, India
Abstract
Purpose The paper intends to find out the business justifications and requirements for
incorporating business intelligence (BI) in organizations because many organizations that already
have systems in place to collect data and gather information, often find themselves in a situation where
they have no tools or roadmaps to put their vast data and information into use for strategic decision
making.
Design/methodology/approach – In this paper BI and the growing potential for implementing BI
is explained. The paper also explains a checklist for implementing BI.
Findings – During the last ten years, the approach to business management in the entire globe has
deeply changed. Firms have understood the importance of enforcing achievement of the goals defined
by their strategy through metrics-driven management. Firms are evolving into new forms based on
knowledge and networks in response to an environment characterized by indistinct organizational
boundaries and fast-paced change. New and complex changes are emerging that will force enterprises
to operate in entirely new methods. Understanding the data and transforming, and shaping them into
networked marketplaces is a key strategy for any organization to achieve competitive advantage. The
business success factor for any enterprise is finding ways to bring the vast amount of data that are
flowing within and across the business processes together and making sense out of them. Business
Intercenine includes extraction, transformation and loading (ETL), data warehousing, database query
and reporting, multidimensional/online analytical processing (OLAP) data analysis, data mining and
visualization.
Originality/value The paper provides useful information on business justific ations and
requirements for incorporating business intelligence in organizations.
Keywords Intelligence,Value analysis, Corporate strategy
Paper type Conceptual paper
1. Introduction
In today’s highly competitive and increasingly uncertain world, the quality and
timeliness of an organization’s “business intelligence” (BI) can mean not only the
difference between profit and loss, but also even the difference between survival and
bankruptcy.
BI is the conscious, methodical transformation of data from any and all data sources
into new forms to provide information that is business-driven and results-oriented. It
will often encompass a mixture of tools, databases, and vendors in order to deliver an
infrastructure that not only will deliver the initial solution, but also will incorporate the
ability to change with the business and current marketplace.
The purpose of investing in BI is to transform from an environment that is reactive
to data to one that is proactive. A major goal of BI is to automate and integrate as many
steps and functions as possible. Another goal is to provide data for analytics that are as
tool-independent as possible (Biere, 2003).
Centralized centers of competency were created to provide a means for end-users to
become productive quickly. The need to set corporate standards for analysis tools was
The current issue and full text archive of this journal is available at
www.emeraldinsight.com/0305-5728.htm
VINE 109662—17/10/2008—LINDLEYK—109662
Business
justification with
BI
461
VINE: The journal of information and
knowledge management systems
Vol. 38 No. 4, 2008
pp. 461-475
qEmerald Group Publishing Limited
0305-5728
DOI 10.1108/03055720810917714

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