Call for Papers – Special Issue 2019 Big Data and Performance

Date01 July 2017
Published date01 July 2017
DOIhttp://doi.org/10.1111/1467-8551.12246
British Journal of Management, Vol. 28, 551–553 (2017)
DOI: 10.1111/1467-8551.12246
British Journal of Management
Call for Papers – Special Issue 2019
Big Data and Performance
Guest Editors:
Professor Vania Sena1- vsena@essex.ac.uk
Professor Mehmet Demirbag1- mdemirc@essex.ac.uk
Professor Sumon Bhaumik2- s.k.bhaumik@sheeld.ac.uk
Dr Abhijit Sengupta1- asengua@essex.ac.uk
1University of Essex, Essex Business School, UK
2University of Sheeld, Management School, UK
Paper submission deadline: 1st December 2017
The amount of data that businesses collect and produce daily has dramatically exploded over the last
five years. According to industry experts, even the average SME holds around 1000 terabytes of data at
any given time. The data that businesses collect come in dierent shapes and formats but they all share a
common characteristic: they can oer businesses invaluable insights about their customers and processes
which can ultimately help them to gain some competitive advantage over their competitors if correctly
used and interpreted (Kubina et al., 2015; McKinsey Global Institute, 2011). Unsurprisingly, then, Big
Data have been heralded as the new frontier for growth and innovation as practitioners and researchers
agree thatBig Data allow businesses to leverage data-drivenstrategies to innovate, compete and ultimately
create value (McKinsey Global Institute,2011). Academic research has shown that businesses that adopt
data-driven strategies tend to be more productive and profitable than their competitors (Brynjolfsson
et al., 2011).
While it is clear that Big Data can oer tangible benefits to businesses across all industries, our un-
derstanding of the internal mechanisms through which Big Data-driven strategies can enhance business
growth is very limited. Academic literature has suggested that businesses which have incorporated Big
Data in their decision making processes share some specific characteristics (McAfee and Brynjolfsson,
2012. See also Berner et al., 2014 and their discussion on how Big Data require businesses to move away
from the command and control hierarchies) but no attempt has been made to develop a unified body of
knowledge in this area. Still this is an important subject to research as it will oer important insights
on how the internal processes of a business can mediate the causal relationship between the adoption of
data-driven strategies and business growth.
The British Journal of Management (BJM) will publish a special issue on “Big Dataand Performance”
in 2019 with a short collection of research papers that complement and enrich the existing body of
© 2017 British Academy of Management. Published by John Wiley & Sons Ltd, 9600 Garsington Road, Oxford OX4
2DQ, UK and 350 Main Street, Malden, MA, 02148, USA.

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