COMESA's Regional Investment Agency: Promoting the region as an investment destination.

Position:Focus on COMESA - Common Market for Eastern and Southern Africa

The COMESA Regional Investment Agency (RIA) was launched in 2006 in line with COMESA's ultimate objective of creating a fully integrated, internationally competitive and unified regional economic community in which goods, services, capital and persons move freely, for the sustainable economic development of the region. The principal route that was chosen in order to realise this goal is development integration through increased trade and investment.

Since its inception in 2006, RIA has been focusing on two main pillars of operations:

* Promoting the COMESA region as an attractive investment destination;

* Improving the business and investment climates of Member States, namely through capacity-building programmes targeting Member States Investment Promotion Agencies (IPAs) and relevant Government Officials.

COMESA RIA serves as a driver of investment into the region through its promotional activities. Examples include the organisation high-level international COMESA investment forums and ministerial road shows, participation in key events and support for member states' events, the development of an investor portal now attracting over 200,000 visitors a year, various country-level and regional investors' guides and other promotional tools, the promotion of specific investment opportunities and projects, and the dissemination of positive...

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