Connect Partnership Group Acquires Sponsorship Sales Agency Harlon.

MANews-(C)2009-2022

Dallas, US-based sports and entertainment agency Connect Partnership Group has acquired Chicago, US-based full-service sponsorship sales agency Harlon, which specializes in representing rights holders across sports, music, and entertainment, the firm said.

The acquisition will expand Connect's portfolio of property sales clients, including the addition of immersive entertainment experiences to the company's suite of offerings.

The announcement comes on the heels of the XFL selecting Connect as its sponsorship sales agency to enhance and execute the League's corporate partnership strategy.

As part of the acquisition, Harlon founder and industry veteran Scott Howard will join Connect as executive vice president of Property Sales out of the company's Chicago office, bringing along Harlon's exciting portfolio of immersive entertainment and music clients.

Harlon has been one of the...

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