Books and Journals
Database and Network Journal
Vol. 50 Nbr. 1, February 2020

CRM and ERP Remain Growth Drivers.

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Cited in

Vincent

Customer relationship management (CRM) and enterprise resource planning (ERP) remain the top two segments driving the growth of SaaS in MENA. Gartner predicts that CRM software will represent 15% of total public cloud service revenue in MENA in 2020. This figure will continue to go up as businesses keep enhancing their customer experience.

ERP accounts for 12% of the overall public cloud service revenue forecast in MENA in 2020. "This is due to the fact that most independent software vendors have converted their ERP applications from on-premises, license-based offerings to cloud-based SaaS offerings," said Mr. Nag. Business intelligence (Bl)...

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CRM and ERP Remain Growth Drivers.

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