"d!conomy--no limits": keynote theme at CeBIT 2017 reveals the enormous potential afforded by digitalization: 20-24 March, Mon.-Fri.


Digitalization is transforming the economy and society more profoundly than any other advance in the history of technology. Increasing interplay across a wide array of digital technologies is sparking disruption and innovation at an unprecedented pace. The sweeping transformation is revolutionizing the way people interact with devices and machines, and another embodiment of the change is the interplay between brick-and-mortar and virtual realities. At CeBIT in Hannover, Germany, the digital transformation takes front and center stage.

The impact of digital transformation is tangible everywhere. Particularly in the economy, it is busting open and reinventing inherited processes and structures as well as the existing barriers between different sectors of industry. The limits of collaboration across company and industry borders are being redefined--including the human-technology interface. New forms of work and business models are arising.

As the world's foremost event devoted to the digitalization of business, administration and society, CeBIT 2017 will focus on the wealth of opportunities inherent in the digital transformation. "The keynote theme of 'd!conomy--no limits' stands for the opportunities which have opened up for companies via digitalization and new technologies," explained Oliver Frese, Managing Board Member at Deutsche Messe, in a recent interview, continuing: "The keynote theme in 2017 also stands for the fact that the human/machine interface is undergoing a profound shift, as is the traditional distinction between reality and virtual reality. As designers of the digital age, people should not limit themselves in terms of new ideas and options, but should open-mindedly assess the possible options and take on an active role in shaping the transition."

Digital transformation is being driven by new technologies and opportunities: Developments like artificial intelligence, virtual & augmented reality, autonomous systems, 3D printing, humanoid service robots and drones are the current drivers of the trend. An increasing number of application scenarios in the Internet of Things are enabling positive interaction and new types of cooperation between people and technology. As Frese put it: "IoT applications and new technologies open up new horizons in the truest sense of the word. Our task now is to turn these technologies into business opportunities."

That is why next year's CeBIT will have an even stronger focus on applications, said...

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