PositionDatabase & Network Digest - Brief Article

Identex has launched datavision, a new suite of services to provide clients with a deeper understanding of customers and prospects. This gives access to previously untapped prospect information. Sourced in conjunction with other consultancies, Identex's database is composed of 45 million individuals at 23 million households across the country. datavision is designed to enable Identex's clients to maximise the potential that exists within their customer and prospect databases, and develop their marketing strategies for acquisition, retention, cross sell, up sell and profitability, by providing:

* Increased knowledge of their customers and prospects--More effective and targeted marketing strategies

* An...

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