Deal snapshot: Productsup Acquires World of Content to Power Frictionless Commerce Experiences.

MANews-(C)2009-2022

Germany-based product-to-consumer software company Productsup has acquired product experience management provider World of Content, the company said.

Productsup said the deal adds World of Content's product content syndication capabilities, vendor-retailer collaboration, and full GDSN support to its P2C platform...

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