DMS Acquires AdTech Firm Traverse Data.
MANews-(C)2009-2022
US-based digital performance advertising solutions provider Digital Media Solutions, Inc. (NYSE: DMS) has acquired audience activation, re-engagement and retargeting platform provider Traverse Data, Inc, the company said.
Traverse Data leverages data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement and retargeting platform.
Traverse Data helps advertisers identify new audiences that look like their best customers and match emails to website shoppers for re-engagement.
Increased advertising budgets enable DMS to broaden reach and increase its data asset to...
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