Editorial
| Date | 17 September 2018 |
| Published date | 17 September 2018 |
| Pages | 597-598 |
| DOI | https://doi.org/10.1108/JPBM-09-2018-003 |
| Author | Cleopatra Veloutsou,Francisco Guzman |
| Subject Matter | Marketing,Product management,Brand management/equity |
Editorial
Welcome to the sixth issue of Volume 27 of the Journal of
Product and Brand Management. Be fore going into details on
the content of the issue, we want to shar e some news related to
Journal rankings and the relevant po sition of the Journal of
Product and Brand Management. Bot h Scopus CiteScore and
the Impact Factor are out, and the Journal of Product and
Brand Management received a Scopu s CiteScore 2017 of 2.71
(top 20 per cent of the Scopus indexed J ournals in Marketing)
and an Impact Factor of 2.757 in 2017 (number 48 of the 140
Business Journals listed in the InCit es Clarivate Analytics).
This is a major achievement for the Journ al, attained thanks to
the support of many researchers in the ar eas of product and
brand management. The outstandin g papers and reviews
contributed by members of our ac ademic community were the
drivers of these objective results. We hope that the Journal will
keep growing the support of the acad emic community and
remain as successful in the futu re.
This particular issue contains nine contributions in total. The
work published focuses on various brand management topics.
We hope that you find this issue enjoyable and that these papers
will contribute to your research and academic thinking. The
contributions included in this issue are authored by 25 academics
who work in six different countries and four continents.
Four papers in this issue focus on the ult imate goal of any
company and brand manager: the cr eation of strong brands.
Jennifer Espinosa, David Ortinau, Nin a Krey and Lisa
Monahan use data collected via mixe d methods (both
qualitative and quantitative data) in a major southeas tern
market in the USA to explore the formation of be haviour
intentions towards restauran ts, and in particular the
intentions to recommend and the intent ion to revisit. Their
data analysis suggests that the overall restaurant image can
contribute significantly in the cons truction of behavioural
intentions, but that this contribu tion is mediated by overall
restaurant satisfaction and ov erall restaurant loyalty.
Mohammed El-Adly and Amjad Abu ElS amen collected
data from two samples of hotel guests in the UAE to develop a
scale that measures Guest-Based H otel Equity. The suggested
multidimensional construct ha s nine dimensions: hotel
awareness, hotel overall image, pric e, quality, self-
gratification, aesthetics, pres tige, transaction and hedonis m,
with the last seven suggested to be related to perceived value.
Stéphane Legendre and François Coderre use an online
consumer panel and a 2 2 between-group factorial
experimental design to examine high and low levels of
altruistic attribution and brand equity in Quebec, Canada.
Their results suggest that altruistic attribution has a direct
and an indirect impact, while brand equity only an indirect
impact, on purchase intention.
Based on data from Consumer Repo rts objective-test
results of 14,476 durable product s available in the USA, Peter
Boyle, Hyoshin Kim and E. Scott La throp investigate price
and objective-quality in durabl e product categories with
national and private-label brand s. The results of this study
indicate that the price of the national br ands in durable
products is substantially higher than the price of private labels,
and that there was little to no dif ference in overall quality
levels between the two types of br ands.
The remaining five papers of the issue have as main co ncern
tactics that companies use to develop an d position their
brands.
Michael Schade, Rico Piehler, Cla udius Warwitz and
Christoph Burmann use cross-se ctional data of 1,121 actual
smartphone users from Germany to e xamine location-based
advertising. Their findings suggest t hat the intention to use
location-based advertising is positively influenced by
advertising value and negativel y influenced by privacy
concerns. Companies trying to r educe privacy concerns
should also be aware that these can be red uced by brand trust
and consumers’privacy self-efficacy .
Michelle Childs, Byoungho Jin an d William Tullar explore,
through experimental design, t he effect of line extensions on
parent brands. Their results impl yt hat vertical and horizontal
extensions have different effect s on the parent brand. More
specifically, vertical extension s dilute the parent brand, which
is not the case of horizontal extension s.
Naeem Gul Gilal, Jing Zhang and Fa heem Gul Gilal
develop a scale to measure product desi gn and use data
collected from various studies co nducted in China, Pakistan
and South Korea. The suggested scale ha s four dimensions:
affective design, cognitive des ign, ergonomics design and
reflective design. The study also exam ines the effect of these
design dimensions on obsessive passion and harmonious
passion.
Xiaoye Chen and Rong Huang use a betwee n-subjects
experimental design to examine c orporate social responsibility
in the context of shared-value. The ir findings reveal that
consumer judgments on the moral aspe ct of a company can
spill over to product attribute eval uations, such as perceptions
of product innovativeness and product socia l responsibility,
which translate into willingne ss to purchase. Furthermore,
corporate trustworthiness media tes the effects of corporate
social responsibility and corpor ate ability image on the
corporate evaluation and thus af fects consumer product
evaluations and purchase inten tion.
In the final paper of this issue, Ilaria Baghi and Veronica Gabrielli
examine under what circumstances brand prominence disparity
enhances consumers’attitudes toward cause-related marketing co-
branded products and increases purchase intention. Their findings
suggest that brand prominence disparity has a role in defining
consumers’purchase intention toward a Cause Related Marketing
co-branded product, as it mediates the consumer attitudes. They
also find different effects for for-profitand non-profitfirms.
For this issue, the Journal of Produc t and Brand Management
relied on the help of 22 reviewers based in thirtee n different
countries and five continents. They are lis ted below in
alphabetical order:
Debra Basil, University of Lethbridge, Canada
Carsten Baumgarth, Berlin School of Economics and
Law, Germany
Rian Beise-Zee, Ritsumeikan Asia Pacific University,
Japan
Isabel Buil, Universidad de Zaragoza, Spain
Michael Callow, Morgan State University, USA
Francesca Dall’Olmo Riley, Kingston University, UK
Journal of Product & Brand Management
27/6 (2018) 597–598
© Emerald Publishing Limited [ISSN 1061-0421]
[DOI 10.1108/JPBM-09-2018-003]
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