Editorial

DOIhttps://doi.org/10.1108/SHR-08-2017-0055
Published date09 October 2017
Date09 October 2017
Pages201-202
AuthorJavier Bajer
Subject MatterHR & organizational behaviour,Employee behaviour
Editorial
Javier Bajer
The new voice of communication
Dear Colleague,
We need to stop blaming “communication” and re-invent how we use it to truly drive
engagement and performance in our organisations. Breaking the psychological contracts
between our promises and the reality of our workplaces is no longer an option in the world
of work.
Whatever it takes, communication needs to become a spin-free, two-way, integrity-driven
regular exercise. We need to align our Beliefs, with our Intentions, with our Promises and
our Actions, if we are to have people create sustainable value to society through what they
do.
For this issue of Strategic HR Review, we are sharing a wide range of examples where
communication has produced tangible and positive results.
In Bridging the Gap Between Employers and Students, James Uffindell explores the need
for better communication strategies during the recruitment process – to bridge the divide
between what employers and graduates are looking for.
In SoftServes Workplace Launch for Global Collaboration, Stuart Logan shows how his
company launched a new tool aimed at making internal communications two-sided, more
informal and easy – and the impacts it had on employee engagement.
In Youre Talking But Is Anyone Listening? Connecting and Communicating With
Employees in a Hyper-Connected World, Lisa Sterling presents a case study that
outlines the internal communication strategies, tools, techniques and messages
that helped her organisation foster transparent, deliberate communication with
employees.
In Thomson Reuters innovation case study, Victoria Silverman discusses an employee
engagement campaign that relied on innovative communication strategies to excite
employees around innovation, and have them think and act differently with the goal to
enhance her company’s market reputation.
In Bridge the Gap from Strategy to Execution: Culture Change that Sticks, Suzanne Bates
and Andy Atkins present a case study of how their organisation’s leadership sought to
change their behaviour and communication strategies to drive an enterprise-wide
transformation.
And in Want Successful Employee Communications? Think Like a Marketer, Pam Goncalves
draws from survey data and lessons from the marketing world to develop best practices for
internal corporate communications.
My hope is that you will be able to resist the “traditional” newsletter approach where
someone shops around for content, often broadcasting distant pieces of information which
are not helping those who are dealing with your customers.
DOI 10.1108/SHR-08-2017-0055 VOL. 16 NO. 5 2017, pp. 201-202, © Emerald Publishing Limited, ISSN 1475-4398 STRATEGIC HR REVIEW PAGE 201

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