Employee’s green behavior for environmental sustainability: a case of banking sector in Pakistan
| DOI | https://doi.org/10.1108/WJSTSD-08-2017-0025 |
| Published date | 03 April 2018 |
| Pages | 118-130 |
| Date | 03 April 2018 |
| Author | Qaisar Iqbal,Siti Hasnah Hassan,Sohail Akhtar,Shahid Khan |
Employee’s green behavior for
environmental sustainability: a
case of banking sector in Pakistan
Qaisar Iqbal, Siti Hasnah Hassan, Sohail Akhtar and Shahid Khan
School of Management, Universiti Sains Malaysia, George Town, Malaysia
Abstract
Purpose –The purpose of this paper is to find out the relationship between employee’s green behaviors
(EGBs) and environmental sustainability (ES). Presently, many ES issues have impact on organizations, e.g.,
energy cost and climate change. In business world, there is a positive trend among organizations to start
reporting over performance of ES keeping their role as corporate social responsibility alive.
Design/methodology/approach –Self-administered questionnaires were floated to gather data from
employees of manufacturing and service industry. In order to analyze the collected data, regression analysis
and correlation coefficient were employed to check hypotheses. Statistical Package of Social Sciences has been
used for data analysis.
Findings –Results reveal that there is a direct positive relationship between EGB and environment
sustainability. The five dimensions of EGB, i.e., working sustainability, conserving, avoiding harm,
influencing others and taking initiative also have significant association with ES. ES carries with itself
sensational openings for the HRM role and with the opportunity originates responsibility.
Practical implications –This study emphasizes the revised planning of training and development
programs to create awareness among employees and strategies to improve ES and corporate social
responsible level of organizations in competitive world.
Originality/value –This research carries a new horizon to explore the association of EGBs with ES in
banking sector. The study presents first-ever empirical evidence about the relationship between ES and EGBs
from developing countries.
Keywords Corporate social responsibility, Environmental sustainability, Employee green behaviours
Paper type Research paper
Introduction
Environmental pollution can be traced back to the origin of civilization. Wherever people
started living for a long time, the piling process of their wastes became speedier than its
consuming rate of nature. As long as people dispersed for working with no permanent
existence of cities, environmental conditions remained normal. When people found high cost
associated with pollution as compared to migration cost, they simply moved away from that
vicinity. Meanwhile, natural recycling process transformed the leftover wastes into working
form. World population is increasing day-by-day at a high rate and now it is inevitable to
cope with pollution and the problems caused by it. Both academic researchers and
practitioner are looking toward development of control measures in diversified forms of
pollution. Increase in population and rising demand of towns and cities have built three-fold
pressures on environment:
(1) Population and demand for natural resources are directly related. Increase in
population requires demand for rise in natural resources.
(2) Demand for construction has negative impact over forests. Demand of land for
housing and industrial units will deplete forests of the world.
(3) Rising pileof human and industrial waste hassevere consequences over livingbeings.
Natural environment drives organizational environment, firms are dependent upon
increasingly insufficient resources. Pressures on the carrying capacity of natural resources
World Journal of Science,
Technology and Sustainable
Development
Vol. 15 No. 2, 2018
pp. 118-130
© Emerald PublishingLimited
2042-5945
DOI 10.1108/WJSTSD-08-2017-0025
The current issue and full text archive of this journal is available on Emerald Insight at:
www.emeraldinsight.com/2042-5945.htm
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