Erratum

Pages55-66
DOIhttps://doi.org/10.1108/10610429310027464
Published date01 January 1993
Date01 January 1993
Subject MatterMarketing
Erratum
This article has been withdrawn as it was published elsewhere
and accidentally duplicated. The original article can be seen
here: 10.1108/08876049210035935. When citing the article,
please cite: Bart Macchiette, Abhijit Roy, (1992), Affinity
Marketing: What is it and How does it Work?, Journal of
Services Marketing, Vol. 6 Iss 3 pp. 47 - 57.

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