F!VE US Merges with Better Drinks Brazil.
MANews-(C)2009-2022
US-based ready-to-drink cocktail company F!VE has merged with Brazilian beverage group Better Drinks of Brazil, the company said.
Better Drinks is an emerging beverage group with leading brands in canned cocktail, craft beer, canned wine, yerba-mate and canned water beverage categories in Brazil.
Better Drinks was formed when Felipe Szpigel (former ABI and F!VE Founder) and Felipe Della Negra (former ABI, Red Bull, and Kraft Heinz) brought F!VE canned cocktails to Brazil and subsequently formed the emerging beverage group.
Better Drinks said it plans to disrupt and transform traditional beverage occasions with creative and innovative solutions around customer needs and operational efficiencies.
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