Farmers’ information behaviors that facilitate the strengthening of their management capacity from passive to active community enterprises. Nakhon Si Thammarat, Thailand
| Date | 14 May 2018 |
| Pages | 260-274 |
| Published date | 14 May 2018 |
| DOI | https://doi.org/10.1108/ILS-07-2017-0070 |
| Author | Unchasa Seenuankaew,Jurairat Rattichot,Bhornchanit Leenaraj |
| Subject Matter | Library & information science,Librarianship/library management,Library & information services |
Farmers’information behaviors that
facilitate the strengthening of their
management capacity from passive
to active community enterprises
Nakhon Si Thammarat, Thailand
Unchasa Seenuankaew
College of Innovation and Management, Songkhla Rajabhat University,
Songkhla, Thailand
Jurairat Rattichot
Faculty of Humanities and Social Sciences,
Nakhon Si Thammarat Rajabhat University, Nakhon Si Thammarat, Thailand, and
Bhornchanit Leenaraj
Department of Library and Information Science, Faculty of Humanities,
Chiang Mai University, Chiang Mai, Thailand
Abstract
Purpose –This paper is a partial reflection of a researchin strategy development to help agriculturists in
Nakhon Si Thamarat Province to increase the capacity of the community enterprises to a “good level”of
performance. The purpose of this study was to examine the information behaviorof farmers regarding the
success ofthe community enterprises management in NakhonSi Thamarat, Thailand.
Design/methodology/approach –A qualitative research method was applied, using in-depth
interviews, observationand field notes. The study area covered community enterpriseslocated in the Muang
District, Nakhon Si ThammaratProvince, Thailand, which were evaluated to study the levelsof information
behaviors. Data were collected from 45 respondents from 9 community enterprises 3 categories (passive,
common, andactive levels). Five interviewees were gatheredin each category for the purpose of this research.
Findings –The findings show the following information behaviors of farmers that support the
management capacity of the community enterprises between the passive level and the active level:
information needs (arising from a clear occupational purpose of an individual or a group of individuals),
information-seeking (the farmers knowing and understanding the problems that require information,
choosing the right information sources),searching multiple sources and selecting the right information and
using this informationfor development and occupation.
Originality/value –This research constructed a body of new knowledge of farmers’information
behaviors of communityenterprises. This knowledge will lead to the development of an informationbehavior
model for communityenterprises which will help strengthenthe capacity toward the active level.
Keywords Farmers, Information behavior, Community enterprises, Enhance capacity,
Model communities enterprise management, Nakhon Si Thammarat, Thailand
Paper type Research paper
The first author, Dr Unchasa Seenuankaew, would like to thank Cynthia Bail for providing editing
assistance. This research was supported by the Thailand Research Organizations Network under
grant Number RDG5950067.
ILS
119,5/6
260
Received15 July 2017
Revised23 August 2017
22September 2017
Accepted30 September 2017
Informationand Learning Science
Vol.119 No. 5/6, 2018
pp. 260-274
© Emerald Publishing Limited
2398-5348
DOI 10.1108/ILS-07-2017-0070
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