FDs admit to corporate myopia.

Position:Technical Update

British businesses are taking a short-sighted approach to cost-cutting, including investment freezes, recruitment bans and lay-offs, according to a study by PricewaterhouseCoopers. Two-thirds of the FDs it surveyed admitted that the costs they were currently cutting from their businesses would creep back in within two years. They said that they were driven more by a desire to impress...

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