FDs warm to public relations.
| Position | Financial directors bullish on corporate public relations - Brief Article |
Reputation is the key to financial success, according to a survey showing that finance directors are recognising the value of corporate public relations. Over two-thirds of financial directors consider that corporate PR has a positive impact on their firm's bottom line, with only 8 per cent sceptical about its impact. "This is a testament to the increasing awareness in many...
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