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Giift Acquires Majority Stake in Dubai's Loyolink.

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Vincent

MANews-(C)2009-2022

Singapore-based loyalty management solutions provider Giift has acquired a majority ownership in loyalty, lifestyle privileges, and incentive provision firm Loyolink Marketing, the company said.

Giift and Loyolink's combined efforts will expand their service offerings across Giift's client base and Giift affiliate network, in the GCC but also other geographies and jointly increase loyalty engagement added value.

Loyolink was founded in 2011 and operates out of its offices in Dubai.

Over the past decade, Loyolink has created a large pool of around 3000 merchant relationships servicing over 16 key customers, primarily in the banking sector.

Loyolink is a content provider primarily for banks that are looking to incentivize their customer base with offers for restaurants, spas, hotel accommodations, entertainment, and more.

Besides banks, Loyolink also provides services to other businesses from industry segments such as telecom, oil and gas, and e-com...

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