Global Acquires Podcast Hosting Platform Start-up.
MANews-(C)2009-2021
UK-based media and entertainment group Global has acquired podcast hosting, analytics and monetization platform Captivate, the group said.
Captivate is a podcast hosting company based in Sheffield, England which hosts over 14,000 podcasts and has developed a range of innovative features to help podcasters with distribution, first-party attribution and podcast promotion, helping independent podcast creators to harness, grow and monetize their audio influence.
The Captivate platform, founded by Mark Asquith and Kieran McKeefery, who will be staying with the business, will be integrated into Global's audio entertainment offering Global Player, and podcast creators will be able to scale up monetization opportunities with Global's proprietary digital ad platform DAX (Digital Ad Exchange), which is in digital audio advertising and a pioneering platform in programmatic outdoor advertising.
Global Player has experienced growth thanks to the rising popularity of smart speakers and increased digital listening.
As well as streaming live radio, Global Player users can skip songs and go to playlists, watch video from guest interviews, listen to a range of podcasts including Global Originals like My Therapist Ghosted Me and Hunting Ghislaine, and watch live streams of Global's events, such as Capital's Jingle Bell Ball with Barclaycard.
The acquisition of Captivate follows Global's recent acquisition of innovative US-based next-generation digital audio content and technology start-up, Remixd.
Now integrated into Global Player and DAX, Remixd technology enables digital publishers to convert online written articles into audio content with targeted adverts inserted, as Global continues its focus on scaling digital audio.
Global is one of the world's leading Media and Entertainment groups.
Europe's largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB and FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global's Newsroom, Smooth, Radio X, Capital XTRA and Gold.
Global Player allows listeners to enjoy all of...
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