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HeadsUp Entertainment Takes Full Control of Digital Lottery Platform LotteryHub.

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Vincent

MANews-(C)2009-2022

Canada-based gaming operator and media company HeadsUp Entertainment International Inc. (OTC: HDUP) has taken full control of the LotteryHub platform which has to date been servicing more than 4m American users as a lottery information platform, the company said.

In the lead up to the transaction, HeadsUp has been active in securing global partnerships to expand the LotteryHub brand globally and strategically position it as a leader of online sales for state and national lotteries.

HeadsUp has secured partnerships in Peru, Brazil, Mexico, Eastern Europe and Eastern Africa (including Nigeria) and has ongoing discussions to enable national and state lottery partners to enhance their online offering and sell official tickets globally.

The secured partnerships will give LotteryHub access to an immediate 120m international customer base upon release of existing partnerships.

The US lottery market in 2021 generated USD 94.9bn in revenue from lottery ticket sales.

The Global Lottery market currently generates approximately USD 350bn in revenues and is set to grow to USD 450bn by the year 2027.

LotteryHub aims to assist lottery partners in their online growth strategy with its integrated digital portal as a Digital Lottery Concierge Service.

LotteryHub said it aims...

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