Holograms in libraries – the potential for education, promotion and services

Date19 March 2018
Published date19 March 2018
DOIhttps://doi.org/10.1108/LHT-11-2016-0142
Pages18-28
AuthorMagdalena Wójcik
Subject MatterLibrary & information science,Librarianship/library management,Library technology,Information behaviour & retrieval,Information user studies,Metadata,Information & knowledge management,Information & communications technology,Internet
Holograms in libraries the
potential for education, promotion
and services
Magdalena Wójcik
Institute of Library and Information Science, Jagiellonian University,
Kraków, Poland
Abstract
Purpose The subject of this paper is the application of holograms in cultural institutions. The purpose of
this paper is to define the potential areas of hologram use in libraries, particularly in education and promotion,
and also in services.
Design/methodology/approach The method of analysisand criticism of literature was used.Based on a
search conductedthrough Google Scholar for the 2006-2016 period,the current state of research on the use of
holograms in cultural institutionswas established. Subsequently,in order to find examples of hologramuse in
libraries,museums, galleries, and social organizations, an establishedset of queries was used to systematically
search network resources using global search engines and metasearch engines. The initial list of results was
narrowed downto the most relevant. On the basisof the above fact, the main areasof hologram use in cultural
institutions were defined and examples of best practices were selected according to chosen criteria.
The comparativemethod then was usedto determine potential areasof application of holographictechniques in
libraries.Finally, SWOT analysis thesituational analysis methodknown to management scienceswas use d
to determine opportunities and threats relatedto the use of holograms in cultural institutions.
Findings Holograms have broad potential use in libraries that is even broader than initially assumed
because they are not limited to education, promotion and services, and can also be used in documentation,
research and exhibitions. The use of holograms can bring many benefits, but it is also associated with certain
risks that need to be considered.
Practical implications The results can be widely used in practice as a framework for the implementation
of holographic techniques in libraries.
Social implications The paper can help initiate debate on the opportunities and risks of using holograms
in cultural institutions.
Originality/value The issue of the use of holograms has not yet been widely discussed in library and
information science scientific journals.
Keywords Library services, Communication technologies, Promotion, Information technologies,
Education, Holograms
Paper type Viewpoint
Background
The amount of information and communication technologies in libraries is constantly
increasing (Anttiroiko and Savolainen, 2011; Li and Lin, 2013; Aharony, 2014). Many
libraries have computers with internet access, printers, scanners, mobile applications, and
social media profiles, all of which assist the daily activities of both librarians and users,
although the situation still needs to be improved to fully meet the expectations of the
audience (Zickuhr et al., 2013). New information and communication technologies are an
important part of all the various services provided by libraries (Wójcik, 2013), but it seems
that libraries still lag behind other cultural institutions, such as museums, galleries and
foundations. Certain technologies, such as virtual reality, mobile apps, and social media are
also more popular and are more represented in the subject literature and in practice, while
others are more neglected. Unfortunately, holographic techniques belong to the second
category,although theyare a very interestingtechnology thatcould be widely used inlibraries.
Library Hi Tech
Vol. 36 No. 1, 2018
pp. 18-28
© Emerald PublishingLimited
0737-8831
DOI 10.1108/LHT-11-2016-0142
Received 30 November 2016
Revised 13 June 2017
Accepted 24 June 2017
The current issue and full text archive of this journal is available on Emerald Insight at:
www.emeraldinsight.com/0737-8831.htm
The author would like to thank Mike Timberlake for proof-reading.
18
LHT
36,1

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