I rather share my knowledge. Applying gamification approach and nudge theory to develop an incentive system

Date18 October 2019
Publication Date18 October 2019
AuthorYasha Afshar Jalili
SubjectInformation & knowledge management
I rather share my knowledge
Applying gamification approach and nudge
theory to develop an incentive system
Yasha Afshar Jalili
Department of Psychology, Islamic Azad University Science and Research Branch,
Tehran, Iran
Purpose This paper aims to propose an approach by understandinghow Oil IndustriesCommissioning
and Operation Company (OICO) company fostered its knowledge sharing (KS) by using gamication
approach and nudge theory. It also ascertains the process and challenges that OICO confronted during its
three-yearjourney for improving its organizationalknowledge performance.
Design/methodology/approach The study useda qualitative research method and case studydesign.
Data were collected from severalsources, including the rst-hand experiences and observations of the author
during contributing in the companys canonical action research, several in-depth face-to-face interviews
conducted with the KM Departmentteam members, the data gathered from the companys KM software and
studyingthe related organizational procedures and documents.
Findings The results reveal that the gamication approachsuits for developing KS reward system and
knowledge performance management. It also explains that informingproject managers about their projects
knowledge performance accompanied by emoticons would lead to higher supports of KM. The proposed
approachby this case study improved the organizational KS and performanceby 22 per cent semi-annually.
Practical implications The described caseis detailed deeply and would help KMers to follow iteasily.
The study would spark some ideas of how to use nudge theory in KM context. Besides,KMers can design a
KM reward systembased on the explained case.
Originality/value This study contributes to the KS and KM rewarding system, especially in project-
based organizations, as limited studies have been conducted to investigate the roles that the gamication
approachcan play in this eld. Moreover, this is the rst time that use of nudge theory and choice architecture
is investigatedin the context of KM.
Keywords Knowledge sharing, Choice architecture, Knowledge management, Gamication,
Canonical action research, Nudge theory, Reward system, Case study
Paper type Case study
Undisputedly, knowledge is one of the most signicantorganizational resources that in the
past two decades has drawn attention as an organizational competitive advantage (Gelard
et al.,2014;Philsoophian et al.,2016), and hence, it is worthy to be managed and shared
effectively. Organizations can derive several benets from well-established knowledge-
sharing (KS) practices, such as human resource improvement (Malik and Kanwal, 2018),
market development and penetration, improving managementemployee relations,
individual, workgroup and organizationalperformance and productivity improvement, and
enhancing organizationallearning and innovation (Connelly and Kelloway, 2003;Tohidinia
This work is a result of the KM Implementation project which has been supported by OICO company.
The author thanks Masoud Shahhosseini, Dr Esmaeil Abdoli and other KMD team members for their
kind support.
approach and
nudge theory
Received15 April 2019
Revised11 September 2019
Accepted18 September 2019
VINEJournal of Information and
KnowledgeManagement Systems
Vol.50 No. 2, 2020
pp. 203-217
© Emerald Publishing Limited
DOI 10.1108/VJIKMS-04-2019-0052
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