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IBrands Global Acquires Apparel Line Pam and Gela.

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Vincent

MANews-(C)2009-2022

US-based supply chain platform and brand collective IBrands Global, which operates within the fashion, wellness, and food service supplies industries, has completed the acquisition of casual chic apparel line Pam and Gela, the company said.

Additionally, the company has appointed Malinda Behrens as general manager of its apparel vertical, overseeing all brand development for bebe, EBY, Alloy, Blue Desire, and now, Pam and Gela.

IBrands also appointed Jameelah Booker as Pam and Gela's new lead designer.

Tapping Behrens as divisional GM, as well as the acquisition of Pam and Gela, signals an increase of focus on IBrand's apparel vertical. It plans to take a modern approach to rebuilding Pam and Gela.

IBrands said it plans to revamp the Pam and Gela business model over the coming months, by further investing in ecommerce, introducing technology to expedite product deliveries and improve customer service, announcing international supply partnerships, and creating virtual showrooms to drive wholesale growth.

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