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Gamification: in the first new column identifying emerging business practices, Cristina Luminea explores how businesses can learn from video gaming.

Document Cited in Related
Vincent
AuthorLuminea, Cristina
PositionGEN Y - Column

Gamification is the next big thing in marketing. Combining the increasing adoption of video games across society and the influence they have in shaping our everyday life and interactions, it's recognition that they can produce a desirable experience and motivate users to remain engaged in an activity.

Put together, gamification can be defined as the use of game-like mechanics in non-game scenarios to increase influence and encourage engagement in an activity. At its heart is the idea that introducing "play" to customers and employees will help companies achieve desirable results. The term "gamification" has been kicking around since 2004, but it was not until late 2010 that we heard it in the mainstream.

At ThoughtBox we believe that learning can be fun. We aim to inspire children to achieve their true potential by unleashing their curiosity and challenging them to question the world and its rules. And what better way to do this than through games?

Subjects such as maths and science are very important in our day-to-day lives: they foster strategic and critical thinking, while games unleash creativity and teach their players how to question and not take everything for granted.

Children learn through play and experimentation. However, when they start school they are expected to trust, learn and apply rules and facts that other people teach them. "Gameful learning" places players back in the driving seat, allowing them to progress at their own pace and discover information and rules by themselves.

At ThoughtBox we believe that maths itself is structured as a game because it is challenging, it places obstacles and increasingly difficult problems in front of us, and it has rules and levels. All of these are main characteristics of games. However, the main traits that make games fun are immediate feedback and discovery. With the help of technology, dry subjects such as maths and science have equal...

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