Index Exchange Acquires Machine Learning company Rivr.
MANews-(C)2009-2022
Canada-based ad exchange Index Exchange Inc has acquired Rivr Technologies GmbH, a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities, the company said.
The acquisition accelerates Index's efforts to address one of the industry's biggest technical challenges, optimizing and curating the ever-growing scale of requests sent to DSPs.
Index and Rivr will integrate the team's combined talents and technology, operating as a single machine learning and optimization team and platform.
Rivr's team of research and development engineers will join Index's engineering organization under a leadership of Eran Udassin, vice president of...
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