ironSource Closes Acquisition of Tapjoy to Expand Platform Offering for App Developers.
MANews-(C)2009-2022
Israel-based business platform for the app economy ironSource (NYSE: IS) has closed the acquisition of the mobile advertising and app monetisation company Tapjoy, Inc., located in California, to strengthen platform offering for app developers, the company said.
The acquisition is expected to strengthen the ironSource platform offering for mobile app and game developers through several areas of synergy: ironSource customers will be able to generate more revenue with greater access to diversified advertiser demand, including through the Tapjoy marketplace.
In addition, customers will benefit from complementary technology allowing app developers to enrich their in-game economies; and the acquisition is also intended to increase ironSource's SDK...
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