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Jane Fonda's still a fitness icon at 84

Document Cited in Related
Vincent
Published date13 August 2022
Publication titleHuddersfield Daily Examiner
Long before Instagram was flooded with personal trainers and athleisure clothing dominated fashion, Jane Fonda sparked an at-home exercise revolution and became the original exercise icon

Released in 1982, Jane Fonda's Workout was a top-selling VHS video for years - with 17 million copies sold by the mid-nineties.

The series is credited with opening up the previously maledominated world of fitness to women as a slew of copycat videos hit the market and aerobics classes boomed.

Then aged 44 and with two Best Actress Oscars under her belt, the Lycra-clad Hollywood star popularised the phrase 'Feel the burn!' and sent legwarmer sales through the roof.

Now 84, the actor and activist is once more encouraging people to don their workout gear, having teamed up with high street giant H&M on a global campaign.

Much like Fonda brought aerobics to the masses in the 1980s, H&M Move aims to offer a more inclusive vision of exercise, focusing on movement rather than sport, with the retailer launching 'movewear' collections for men, women and children.

"I've spent a lot of my own life getting people to move and was naturally drawn to the mission of

H&M Move to get the whole world moving," Jane says.

"I also really like their philopsophy of 'movewear' over 'sportswear'. To me, it's not about sports or being the most athletic. It's about giving your body the kind of movement it needs to stay healthy so it can take care of...

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