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Keurig Dr Pepper to Acquire Global Rights to Atypique Brand from Station Agro-Biotech.

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Vincent

MANews-(C)2009-2022

US-based soft drink maker Keurig Dr Pepper Inc. (NASDAQ: KDP) has inked a definitive agreement to acquire the global rights to the non-alcoholic, ready-to-drink cocktail brand Atypique from Quebec-based beverage maker Station Agro-Biotech, the company said.

Terms of the deal, which is expected to close in early 4Q22, were not disclosed.

Atypique is a highly unique offering in the emerging and fast-growing non-alcohol cocktail segment, providing a range of ready-to-drink cocktails, such as margaritas, gin and tonic and mojitos.

In Canada, non-alcoholic cocktails grew more than 30% in retail dollar sales during the last year, and Atypique now has a 42% market share of that segment, where it is distributed.

The agreement includes a multi-year collaboration between the two companies to fuel accelerated growth for Atypique, leveraging Station Agro-Biotech's R and D expertise in the category and KDP's robust sales...

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