Marin Software gets in sync with new Facebook ad campaign structure.
INTERNET BUSINESS NEWS-(C)1995-2014 M2 COMMUNICATIONS
Marin Software (NYSE: MRIN) said it will support Facebook's (NASDAQ: FB) new ad campaign structure. Marin will release full support of the new campaign structure March 14th.
Previously, Facebook ad campaigns were arranged in a two-level hierarchy: campaigns and ads. To provide marketers a better way to organize, measure and optimize ad campaigns, Facebook introduced a three-tiered structure composed of campaigns, ad sets and ads.
Marin Software has been working on developing support of Facebook's new ad campaign structure since October 2013 and will release full support on March 14th. As with all Facebook advertisers, Marin customers' existing Facebook campaigns will be migrated to the new structure automatically.
Marin Software provides a leading revenue acquisition...
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