Messaging services could be the salvation for mobile operators worldwide seeking much-needed revenues to overcome 3G debt burdens. But before operators can exploit the revenue potential of these services, they first need to address pressing technical, commercial and administrative issues.
Optimising Revenues from Mobile Messaging, a new report published by Baskerville and Chorleywood Publications, warns that mobile operators risk missing out on the full revenue potential of advanced messaging services and explains how they can create an organised and coherent infrastructure to support them. Currently, the premium messaging segment is racked with widespread problems, including:
* Slack service level agreements with third party content providers, which leads to mobile users getting ripped off by messaging scams
* Insufficient capacity to handle high volumes of messaging traffic related to broadcast television and radio programmes, which...