Mobile TV phone: current usage, issues, and strategic implications

Published date31 October 2008
Pages1269-1282
DOIhttps://doi.org/10.1108/02635570810914937
Date31 October 2008
AuthorJ.P. Shim,Sungmin Park,Julie M. Shim
Subject MatterEconomics,Information & knowledge management,Management science & operations
Mobile TV phone:
current usage, issues,
and strategic implications
J.P. Shim
Department of Management and Information Systems,
Mississippi State University, Starkville, Mississippi, USA
Sungmin Park
Department of Information Systems, Computing and Maths,
Brunel University, Uxbridge, UK, and
Julie M. Shim
Soldier Design, Cambridge, Massachusetts, USA
Abstract
Purpose – The purpose of this paper is to examine the status of current mobile TV phone usage and
discuss the issues for strategic implications for the communications and mobile TV industry.
Design/methodology/approach – Real tracking data, collected from server’s logs during 2006 and
2007 from South Korean satellite DMB providers, were analyzed according to users’ age group, peak
viewing time of programs, location usage and program duration. Further analysis with the previous
literature led to inferences about strategic implications.
Findings – The analysis revealed the current mobile TV usage patterns: widespread user age group,
peak viewing time, high indoor usage and longer viewing time. These results shaped strategic
implications, furthering and enhancing a personalized media experience.
Research limitations/implications – The data set, collected from the subscription-based satellite
DMB usage in South Korea, is well recognized as being a technological frontier. Further cultural
comparison research work on mobile TV usage is required to validate the strategic implications for a
wider cross cultural adoption.
Practical implications This research benefits the strategic planning of the mobile
communications and entertainment content industries in decision-making regarding the
improvement of hands-on experience for mobile TV users.
Originality/value – The findings, based on the mobile TV real tracking data, collected in South
Korea for over two years contrast to that of other countries, which only begin to experience the roll-out
of a full commercial service. Consequently, the data presented here highlights an important role in
understanding and shaping of the mobile TV phone market for other parts of the world.
Keywords Mobile communication systems, SouthKorea
Paper type Research paper
The current issue and full text archive of this journal is available at
www.emeraldinsight.com/0263-5577.htm
A portion of this paper is based on an earlier work entitled “Cellular mobile TV phone: current
status and misconceptions” by J.P. Shim, Sungmin Park and Julie Shim, which appeared in
Proceedings of 2008 Wireless Telecommunication Symposium.
The authors would like to acknowledge TU Media Corp., and Korean Broadcasting and
Telecommunication Commission (formerly Korean Broadcasting Commission) for providing
data and valuable information during the development of the research study.
Mobile TV phone
1269
Received 23 April 2008
Revised 15 June 2008
Accepted 4 July 2008
Industrial Management & Data
Systems
Vol. 108 No. 9, 2008
pp. 1269-1282
qEmerald Group Publishing Limited
0263-5577
DOI 10.1108/02635570810914937

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT