New Zillow data shows Listing Showcase helps agents win more listings, sell homes faster and earn more money for clients.
| Published date | 17 April 2024 |
M2 PRESSWIRE-April 17, 2024-: New Zillow data shows Listing Showcase helps agents win more listings, sell homes faster and earn more money for clients
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Listing Showcase is an unparalleled, AI-powered premium listing experience available only on Zillow[R]. It was developed for agents to help them deliver the kind of client service and marketing exposure that wins more business - just in time for the spring selling season. A new analysis has uncovered powerful results: Showcase helps agents win more listings and sell homes faster while netting more money for their sellers.
The key to more listings, great results¹
* Agents who offer Listing Showcase as part of their marketing suite are winning 20% more listings than similar non-Showcase agents.
* Showcase listings on Zillow are almost 20% more likely to go pending in the first 14 days, compared to similar non-Showcase listings on Zillow.
* Showcase listings on Zillow sell for 2% more - that's $9,000 more on a home sold at the average home sales price in the United States.
We've heard from listing agents time and time again that the elevated experience offered by Listing Showcase helped them come out on top when competing to win a listing. In these instances, sellers choose the agent's expertise and clearly understand the impact of having their home stand out on the most visited real estate site² and no. 1 U.S. residential real estate app.³
With an influx of sellers and a competitive spring housing market, there's more opportunity for real estate agents to demonstrate the value they bring to their clients. Products like Listing Showcase on Zillow help agents differentiate their services and deliver tangible results for sellers.
"I went for a listing presentation and was the 18th agent the sellers interviewed," said Jake Mullins, president and managing broker at Dwelli in the Atlanta metro area. "I explained my marketing packages and showed them how I could help them stand out on Zillow with Showcase - and it stopped them in their tracks. They chose me to list their home."
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What sets Showcase listings apart
Showcase listings prominently display the listing agent's name, bio and brand throughout the listing to help the agent stand out. For extra brand recognition in the agent's local market, each Showcase listing is featured in a dedicated email to interested shoppers, together with the Showcase agent's name and brokerage.
For interested shoppers...
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