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Omnicell Acquires Pharmacy Software Provider MarkeTouch Media for USD 82m.

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MANews-(C)2009-2022

US-based medication management solutions provider Omnicell, Inc. (NASDAQ: OMCL) has acquired pharmacy software solutions provider MarkeTouch Media, LLC for total aggregate cash consideration of USD 82m, the company said.

The acquisition is expected to expand the footprint of Omnicell's EnlivenHealth division across the retail pharmacy sector, while enhancing potential growth opportunities in new market segments like specialty pharmacy and pharmacy benefits management.

The addition of MarkeTouch Media's mobile and web-based technology and patient engagement solutions to EnlivenHealth's suite of industry-leading SaaS-based solutions is expected to create a comprehensive offering that will help pharmacies and health plans to thrive while improving the lifelong health of their patients and members.

MarkeTouch Media's longstanding pharmacy chain relationships further broaden EnlivenHealth's national pharmacy network, enabling health plan partners to measurably improve their members' medication adherence and overall health outcomes, while driving plan...

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