Oracle Announces Fusion Marketing, the First Solution to Fully Automate Lead Generation and Qualification.

ENPNewswire-September 21, 2021--Oracle Announces Fusion Marketing, the First Solution to Fully Automate Lead Generation and Qualification

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Release date- 20092021 - Fusion Marketing enables marketers to automate lead generation and qualification from campaigns that span traditional marketing and advertising channels.

AI engine in Fusion Marketing predicts when customers are ready to talk to a salesperson and automatically generates a qualified sales opportunity in any CRM system

By automating mundane tasks, Fusion Marketing helps marketers and sellers focus on what they do best: building relationships and closing deals

To help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles, Oracle today announced Oracle Fusion Marketing. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertising channels, and is the first marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson, and generate a qualified sales opportunity in any CRM system.

CRM has become the system that both sellers and marketers love to hate, due to disconnected workflows, too much manual administration, and siloed data often preventing sales and marketing teams from working with each other to engage customers and drive revenue. Because of this, the experience for most salespeople is that their CRM system doesn't help them sell-and this disconnect between sales and marketing teams is a growing challenge as the B2B buying process becomes more complex. Customers and prospects are now interacting with organizations across an increasingly broad range of digital channels, buyer expectations are growing, and the need to access information at any time means much of the purchasing decision is now made before a salesperson is engaged.

'It is time for our industry to think differently about marketing and sales automation so that we can transform CRM into a system that actually works for both the marketer and the salesperson,' said Rob Tarkoff, executive vice president and general manager, Oracle Advertising and Customer Experience. 'This is not about forecasts and rollups or a reporting tool to...

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