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Peacocks stores and 2,000 jobs to be saved after fashion chain bought out of administration; The chain was part of retail mogul Philip Day's Edinburgh Woollen Mill (EWM) fashion empire which collapsed in November last year.

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Byline: By, Sonia Sharma & PA Media

Peacocks has been bought out of administration -and this is set to save 200 stores and 2,000 jobs.

The collapsed fashion chain has been saved by a senior executive with backing from an international consortium, it has been announced.

Chief operating officer Steve Simpson will take over the business, saving 2,000 jobs and 200 stores, which he hopes to reopen once lockdown restrictions on non-essential retailers ease.

The chain was part of retail mogul Philip Day's Edinburgh Woollen Mill EWM fashion empire which collapsed in November last year.

Mr Day was the biggest creditor of Peacocks and is owed money by the business he once owned.

Administrators FRP negotiated a deal with him by signing a deferred loan agreement between a consortium of investors and the businessman which will eventually see him get his money out of the company.

The consortium of international backers are primarily based in Dubai, where Mr Day lives.

A similar deal was set in place with the EWM and Bonmarche brands, while Mr Day's other brand, Jaeger, was sold to Marks & Spencer, where it will become an online-only business.

The deal essentially sees the EWM brands -excluding Jaeger -reform under the old management led by Mr Simpson.

Mr Day will not be in control of the business -ending several decades...

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