Philadelphia Digital Agency Armor Sold to Employees Dan Hughes and Chris Reif.
MANews-(C)2009-2022
Philadelphia, US-based digital agency Armor has been sold by founder Scott Peters to employees Dan Hughes and Chris Reif, the principals said.
The sale, which was completed on May 9, 2022 for an undisclosed sum, puts agency veterans and longtime friends Hughes and Reif at the helm of the agency they helped build.
The pair's ascension to agency ownership is the culmination of a professional and personal relationship that started back in 2001.
Hughes and Reif both worked at several local agencies including Brownstein Group and Razorfish before co-founding the Philadelphia...
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