Quack shot.

AuthorJones, Mark
PositionLetters - Letter to the editor

Jeremy Ash asks in his letter (October) if renaming CIMA the Chartered Institute of Finance and Strategic Management would be a step too far. My answer? Yes, it would.

In the 20 years or so that I have been in the profession, about half of these as a CIMA member, virtually all my work has concerned solid, old-fashioned accountancy, tax and audit. I would hazard a guess that this applies to most of the institute's members and students.

It may well sound cool and sexy to refer to oneself as a "strategic...

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