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Shocking food waste toll from UK households drives Sainsbury's soup campaign

Document Cited in Related
Vincent
Published date22 January 2022
Publication titleWalesOnline (Wales)
The research from supermarket chain Sainsbury’s investigates changing attitudes towards New Year’s resolutions and as the retailer continues with its mission to ‘Help Everyone Eat Better’

Encouragingly, eating healthily tops the resolution list, with 52 per cent of adults pledging to eat a more nutritious diet, up from 24 per cent some 20 years ago and 37 per cent just a decade ago.

Reducing food waste 22 per cent, recycling more 21 per cent and reducing carbon footprint 15 per cent make the list of top 10 resolutions set this January.

Food waste is a huge issue facing the British public, with research revealing the average UK household throws away 142 carrots, onions, tomatoes, courgettes, potatoes and loaves of bread a year.

More than half 56 per cent of those surveyed admitted they felt guilty about the amount of food they throw away, but many blame a lack of cooking skills for the waste. An additional 18 per cent said they could reduce food waste if they knew more recipes.

To help combat this, Sainsbury’s is encouraging its customers to make more homemade soup to use up vegetables that may have otherwise gone to waste, creating a host of delicious, cheap, and easy recipes for its website. These include classics such as a veg-packed roasted tomato and pepper soup and a pea and leek soup that can feed a family of four for...

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