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Sinclair Names Senior Vice President of Sales Transformation.

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INTERNET BUSINESS NEWS-(C)1995-2021 M2 COMMUNICATIONS

Sinclair Broadcast Group, Inc. (Nasdaq: SBGI), has announced that Daniel J. Hoffman has been promoted to Senior Vice President of Sales Transformation, the company said.

Hoffman will report to Rob Weisbord, President, Broadcast and Chief Advertising Revenue Officer, and will lead the Company's data and technology integration into the sales process.

Hoffman, who joined Sinclair in 2013, will also retain his current responsibilities as Group Manager, with operational oversight over 15 properties across Sinclair Broadcast Group.

Prior to joining Sinclair Broadcast Group, Hoffman served as Vice President of Sales for Granite Broadcasting, focusing on multi-platform operations with sales integration. Prior to that, he worked for several groups in the broadcast industry including Gray Television, Inc., Nexstar Broadcasting Group, Inc., and Emmis Communications. Prior to those groups, he worked as Director of Sales at Comcast Corporation overseeing operations in both the Baltimore and Washington DMAs. He...

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