SnugZ USA Acquires Promotional Products Firm Sweda.
MANews-(C)2009-2022
US-based promotional products manufacturer SnugZ USA, LLC has acquired California-based promotional and gifting products provider Sweda Company, LLC, the company said.
Based on 2020 promotional product sales, the combination of SnugZ and Sweda will create one of the top-10 largest suppliers and would provide customers with one of the most diverse product offerings in the industry, SnugZ said.
SnugZ owner Tower Arch was advised on the transaction by Gibson Dunn and Crutcher LLP and BDO LLP, with financing provided by Zions Bancorporation and East West Bank.
Financial terms of the acquisition were not disclosed.
Founded in 1989, SnugZ is a promotional products manufacturer serving over 7,000 professional buyers in the promotional products...
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