State of Cloud Analytics research shows category poised for considerable growth.


IDG Research EMEA report finds 74% expect to adopt hybrid or cloud-only analytics within next three years

Informatica recently announced the results of a new EMEA survey of more than 200 IT and business decision makers conducted by IDG Research Services on the accelerating adoption of cloud analytics.

The Informatica-sponsored survey indicates that cloud analytics adoption has reached a tipping point with 68% of respondents saying that over the next 12 months they will be investigating, analysing or actively planning to deploy cloud analytics solutions. Additionally, 74% said they expect to adopt a hybrid or cloud-only approach to analytics over the next three years.

Defined as implementing one or more of the three primary components of business analytics--data integration, data warehousing and Bl--in the cloud, cloud analytics has emerged as the answer to extracting increased value from today's expanding set of internal and external data sources in order to enhance insight and enrich decisions for employees in every line of business. Already 15% of survey respondents have deployed one or more cloud analytics solutions.

Key survey findings

The IDG survey reveals a rapidly accelerating market for cloud analytics solutions, where early adopters are already achieving significant business value.

* Cloud analytics adoption is being driven primarily by escalating end user requirements for improved analytics --This includes improved quality and consistency of data across systems (81 %), improved ways to visually explore data (70%) and real-time data aggregation and analysis (71%).

* Adoption is also being driven by the need to access an expanding range of data sources, both cloud and onpremise --Survey respondents cited the need to analyse data from on-premise applications (55%), on-premise data warehouses (55%), cloud data warehouses (49%) and SaaS applications (44%). Support for big data sources is another specific demand (67%).

* Cloud analytics is fast becoming mainstream Respondents with cloud analytic projects in the works or on their radar have, on average, 17 analytics projects underway or in planning in the next 12 months. Of those projects, 46% will involve the use of cloud analytics solutions.

* Cloud analytics benefits eclipsing those of on-premise analytics offerings---Respondents with deployed cloud analytics solutions cite the advantages of lower upfront...

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