Stripey Giraffe Limited (Case reference: CAS-194493-X5H9D6)
| Published date | 25 November 2024 |
| Year | 2024 |
| Case Number | CAS-194493-X5H9D6 |
| Adjudicated Party | Stripey Giraffe Limited |
1
Statement of facts and evidence
Introduction
1.This statement sets out the facts and evidence relating to the Phone-paid Services
Authority's ("PSA") investigation into Stripey Giraffe Limited ("Stripey Giraffe") carried out
between November 2022 – December 2023. This statement also sets out the breaches and
sanctions agreed by the parties and has been produced and published in accordance with
paragraphs 5.5.4of the PSA Code of Practice (15thEdition) ("Code 15"), together with the
Adjudication by Consent Orderwhich disposes of the matter.
2.The investigation into Stripey Giraffe concerned a number of potentialbreaches of Code
15. The period of the breaches commenced when the 14thEdition of the Code of Practice
("Code 14") was in force and continued after Code 15 (collectively the "Code") came into
force.
The investigation
3.Stripey Giraffe is a Merchant Provider based in the UK and provides the "Stripey Offers"
service ("Service") to UK consumers using short code 88222. Stripey Giraffe first registered
with the PSA on 17 July 2018, and the Service itself was registered with the Executive on
22 October 2018.
4.The "Stripey Offers" service wascharged at £1.50 per message received, with a maximum
of three messages received per week. The Respondent contractedwith SB7 Mobile Ltd(the
"Intermediary Provider") who in turn, during the period under investigation,contracted
with Dynamic Mobile Billing Limited.
5.The Service is promoted predominantly through Google Display Network Advertising, and
to a lesser extent through co-registration site partners.
6.The PSA became aware of potential breaches of the Code through complaints received from
consumers.Following initial service monitoring the PSA considered it necessary to take
Enforcement Action against Stripey Giraffe.
7.During the investigation, the PSA relied on evidence from monitoringthe service,
information supplied by Stripey Giraffe and its intermediary SB7 and consumer complaints.
To datethePSA has received 503complaints from consumers relating to this service. The
issues identified in these complaints were reflectedin reviews observed on an external
review website.
8.Havingconsideredthis evidence, an Enforcement Notice was issued to Stripey Giraffe in
December 2023.
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