A study of the influencing factors of mobile social media fatigue behavior based on the grounded theory
| Published date | 31 January 2020 |
| DOI | https://doi.org/10.1108/IDD-11-2019-0084 |
| Date | 31 January 2020 |
| Pages | 91-102 |
| Author | Yanfeng Zhang,Yali Liu,Wenzhuo Li,Lihui Peng,Cong Yuan |
| Subject Matter | Library & information science,Library & information services,Lending,Document delivery,Collection building & management,Stock revision,Consortia |
A study of the influencing factors of mobile
social media fatigue behavior based on the
grounded theory
Yanfeng Zhang
School of Public Management, Xiangtan University, Xiangtan, China
Yali Liu
Xiangtan University School of Public Administration, Xiangtan, China
Wenzhuo Li
Department of Information Technology and Decision Sciences, Old Dominion University, Norfolk, Virginia, USA
Lihui Peng
Xiangtan University School of Public Administration, Xiangtan, China, and
Cong Yuan
Foreign Language College, Nanchang Normal University, Nanchang, China
Abstract
Purpose –This paper aims to discuss major influencing factors causing users’mobile social media fatigue and divid es them into three hierarchies,
including causal factors, intermediary factors and outcome factors. The study also sorts out connections between different leve ls of factors, thus
providing effective guidance for the sustained development of social media.
Design/methodology/approach –Based on the grounded theory and by collecting data through in-depth interviews, the authors use open coding,
axial coding and selective coding to analyze major influencing factors of users’mobile social media fatigue, build a model using the software NVivo
11, organize and analyze mobile social media fatigue behavior and identify the relationships by combining the int erpretive structural model and
explore connections among the factors.
Findings –The influencing factors of mobile social media fatigue behavior conform with the stressors-strains-outcomes (SSO) theoretical framework,
where stressors(S) include the five factors of fear ofmissing out, perceived overload,compulsive use, time cost and privacyconcerns; strains (S) include
the five factorsof a low sense of achievement, emotionalanxiety, reduced interest,social concerns and emotional exhaustion; outcomes(O) include the
six factorsof neglect behavior, diving behavior, avoidance behavior,tolerance behavior,withdrawal behavior and substitution behavior.
Research limitations/implications –It focuses on the discussion of the interactions between users’stressors, strains and outcomes without fully
consideringthe impact of social environment and educational background on socialmedia fatigue behavior. This studyonly focuses on one social media
platform in the Chinese context, namely, WeChat. We reply on the qualitative research method to construct the relationships between social media
fatigue factorsbecause we were mainly interestedin how users would respond psychologically and emotionally to social mediafatigue behavior.
Practical implications –The study has extended the application of the SSO theory. Additionally, the research method and model used in this paper
may serve as guidelines to other interested scholars who intend to explore relevant variables and conduct further research on the influencing factors
of social media fatigue. In analyzing the causality of social media fatigue, the study has integrated the intermediary factor strain to display users’
strains from social media stress with a more detailed path discussion on the causality of social medi a fatigue, which has not received broad
attention in previous research literature on social networking services users’use.
Social implications –In this study, text data are collected in a diversity of forms combined, allowing respondents to answer questions without being limited by
the questions in the questionnaire, which helped us to identify new variables of social media fatigue. As a result, we were able to dig out the fundamental causes
of social media fatigue and potential connections between the factors. Relevant scholars, users and businesses may analyze, manage and forecast users’social
media fatigue behavior by analyzing the type of social media stress and users’state, providing guidance for the proposal of corresponding management strategies.
Originality/value –Most relevant studies focus on the sustained use of social media, and there is a scarcity of studies on social media fatigue in
China. There is very limited research that conducts model analysis of social media fatigue through the integration of stressors, str ains and outcomes.
Keywords Mobile social media fatigue, User behavior, Influencing factors, Grounded theory, WeChat, Social media fatigue, Mobile social media
Paper type Research paper
Thecurrentissueandfulltextarchiveofthisjournalisavailableon
Emerald Insight at: https://www.emerald.com/insight/2398-6247.htm
Information Discovery and Delivery
48/2 (2020) 91–102
© Emerald Publishing Limited [ISSN 2398-6247]
[DOI 10.1108/IDD-11-2019-0084]
Received 26 November 2019
Revised 18 December 2019
19 December 2019
Accepted 20 December 2019
91
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