2010 study offers tips for success.

PositionFIRST IN... - Brief Article

By 2010 a company's business methods will often be more important than what it produces, according to a new survey. More than half of the 4,018 executives contacted for Economist Intelligence Unit's probe into what business will took like in five years' time said that new business models will represent a greater source of competitive advantage than new products and services.

Products were viewed as increasingly vulnerable to replication and firms will gain more by continually revising how their products and...

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