Surveying the music playback experience of museum audiences based on perceived quality and perceived value
| Pages | 878-892 |
| Published date | 07 October 2019 |
| DOI | https://doi.org/10.1108/EL-03-2019-0061 |
| Date | 07 October 2019 |
| Author | Xuan Chen |
| Subject Matter | Information & knowledge management |
Surveying the music playback
experience of museum audiences
based on perceived quality
and perceived value
Xuan Chen
College of Music, Hunan Normal University, Changsha, China and
Dongbang Culture University, Seoul, Republic of Korea
Abstract
Purpose –The improvement of museum servicequality and efficiency is a hot issue in recent years. This
paper aims to explorethe influencing factors of museum audience satisfactionwith music playing experience
and provide empiricalsupport for the improvement of museum service quality.
Design/methodology/approach –In this study, first, the basic theory of customersatisfaction and the
basic theory of structural equation model are introduced. Different types ofmusic have different effects on
audience experience. At the same time,for different types of museums, different exhibition halls in the same
museum and different types of exhibitions, the use of musicshould be tailored to local conditions. Then, a
questionnairesurvey is conducted to investigate the satisfaction of theaudience of Hunan Museum with their
music playing experience,and the survey data are collected and sorted out. Structural equation model (SEM)
is used to study the customer satisfactionof Museum audiences’music playing experience, so as to find out
the factors that have the greatest impact on the satisfaction and put forward corresponding improvement
suggestions.
Findings –The results show that perceived value and perceived quality have the greatest impact on
customersatisfaction.
Research limitations/implications –Museum audience satisfaction model involves many variables
and has complexrelationships. Therefore, there are still manyshortcomings in this study.
Practical implications –Therefore,this study has important practical significance for museums to serve
the society, improve the level of exhibition and realize their own value. By improving the exhibition
environment and paying attention to the complaints of the audience, the satisfaction of the audiencecan be
improved.
Originality/value –The structural equation model is applied to the study of museum customer
satisfaction.
Keywords Metadata, Data analysis, Technological change, Database management,
Data communication systems, Data structures, Museums, Structural equation models,
Music experience, Satisfaction
Paper type Technical paper
1. Introduction
With the development and progress of the society, the importance of humanistic thinking
has become increasingly prominent. In the exhibition design, the museum has gradually
This work was supported by Hunan Philosophy and Social Science Foundation Office with the
project of “the genealogy of suona inheritor in qingshan and the research on the traditional
composing”(No. 18YBA296).
EL
37,5
878
Received6 March 2019
Revised11 April 2019
13May 2019
6 July2019
28August 2019
Accepted5 September 2019
TheElectronic Library
Vol.37 No. 5, 2019
pp. 878-892
© Emerald Publishing Limited
0264-0473
DOI 10.1108/EL-03-2019-0061
The current issue and full text archive of this journal is available on Emerald Insight at:
www.emeraldinsight.com/0264-0473.htm
To continue reading
Request your trial